Facebook- The Modern Era’s Sensation
In the last decade, Facebook has taken the world by storm, a storm with full force. It has become an integral part of communication. Its transformation from being a simple tool for Harvard College students to connect with each other to a user base of more than 1 billion active users daily (Approx.) is commendable.
The role of images in any ad, especially that of Facebook is very crucial. They can either make or break the entire concept of the ad.
Following are the tips to create impressive and appealing Facebook ad images
TIP 01: Correct Image Selection
The key for selecting the image is that it has to relevant to the product or service being offered. It needs to bright and eye catching. The world of advertisement has always relied very heavily on powerful imagery to communicate a marketing story and as they say
“A Picture is worth a thousand words”
This picture above is a good example of relevancy of the image being selected. The selection of colors used is good and simple.
TIP 02: BE OPEN TO NUMBERS
People are always interested in the cost of the product. If there is a physical product being offered, it’s always good to be open about its cost and any discount offer being made. The Text used should be clearly visible and readable. Language used should be easily understandable.
The ad above does clearly highlights and covers the basic numerical part of the product which includes its cost, discount and tenor.
TIP 03: Theme of Colors
Color combination plays a decisive role in eye catching of the customer. Color scheme of Facebook is blue and white, so if any ad of the same theme color will be used it give look more of a news feed which people are already tired of.
The ad below is the perfect example of scheme of colors that catches the eye ball.
TIP 04: USAGE OF SIMPLE LANGUAGE
It is vital to use simple language in ad campaigns. The kind of language that even a school kid can understands. Flowery message may muddle your message completely. The essence of the ad is to communicate the customer answers of the following questions:
- What the product offers
- What the product cost
- How it benefits them
- What to do next
TIP 05: BE AWARE OF SEASONAL MESSAGE
Throughout the year there are dates that can trigger customer’s buying decision. These dates can be Mother’s Day, Father’s Day, Valentine Day etc. While publishing ads one needs to be particular about it and the pitch and color theme should complement the same.
TIP 06: ENTICING VALUE PROPOSITION:
Value proposition conveys the reader why they should click on the ad and find more about the product. How the product or service being offered in the ad is beneficial for viewers?
Your value proposition should be believable. For Instance, saying that “we currently have the greatest burger of all time “will not make the viewer’s believe it. But may be a discount of 25% can…
TIP 07: CREATE URGENCY
There is no more bad feeling than to lose out on a good deal because of being late. This is art of human psyche that when one sees an urgent opportunity arising, one does not want to let it go through. However, in today’s competitive market, it has been getting very difficult for advertiser to effectively create that urgency because of the existence of giants like Amazon that can get you the items in less than 6 hours. Apart from Amazon, every other E commerce platform are now offering shipment in 1-2 days, this has played a part in not letting the urgency created.
One way of creating urgency is to make discounts time bound. For example 50% for the first 100 orders. Such offers can be an effective way to make customers hurry.
TIP 08: THE MULTI-PRODUCT AD:
These kinds of ads give advertiser an opportunity to exhibit multiple products within one ad. It gives the viewer an easy option of scrolling through the images on display and then click on any individual link of each product.
This multiple ad is not just restricted to products only; it can also be used for different blog posts, articles, webinars or ebooks.
TIP 09: DISPLAY PICTURES IN WHICH PEOPLE USE YOUR PRODUCT
Ads on Facebook normally run in someone’s News Feed or Instagram feed, just next to posts from their friends & family. In order to create an attention grabbing ads that gives a feeler of a acquainted part of someone’s social fabric, show those image that depicts your product’s benefits rather than just the product itself.
TIP 10: OUTSMART YOUR COMPETITOR
Market analysis is extremely important for a good and appealing advertisement. There is no point in making an offer that the competitor has already offered or may have offered better than what you are currently offering. This is where market research comes into play. Companies with thorough study always come up with better proposal and often end up winning the race.
Burger King, Wendy’s, and McDonald’s are famous for doing this. They keep an eye on their competitor’s social media promotional campaigns in order to find most popular deal and then will try to come with better offers.
The 4 for $4 Meal: a trayful of mouth-filling glory.
5 for $4, because 5 is better than 4.
The above mentioned two pictures is a perfect example of overseeing the competitor and outsmarting them.
Syed Adeel Ali Shah is a Banker by profession. Apart from this, He is a freelance writer and a blogger.
You can contact at SyedAdeelAliShah4@gmail.com