A simple online presence is not sufficient to make your business prosper. With millions of websites cluttering the online space, you need a good strategy to make your presence felt in the cyber world. Search engine optimization (SEO) is the key tool which helps your website to make a strong impact in search results. You might have often heard optimization when it comes to making your website viable for growth and success. Optimization is nothing but making the best use of resources you have. Though SEO mostly revolves around keywords there are other aspects which are undermined in increasing the visibility of a website.
Let us see how optimizing a website design and its features boost your SEO ranking.
Ease of navigation: The appearance and feel of the website design should be engaging to the user. Cluttered content and overload is a negative theme which hurls users to leave your site. The page should have faster loading capacity as users tend to be impatient to wait around till the content loads. Visitors should find effortlessly what they are looking for.
Easily navigated websites result in high conversion rates. A shallow depth navigation structure is the best option for a website from the perspective of both user and web crawlers.
Consistency: If you are aiming for brand development, your website should have a distinct design which reflects the brand name. The website design should be optimized in such a way that it has to be easily identified and accessed.
Note that filling pages with random and irrelevant data will get you nowhere in search results and will decrease the web page ranking. Boost your credibility with consistent content which is on par with your brand image.
Aesthetics: Aesthetics are a huge deal when it comes to web design as they help in creating a positive perception and credibility. A right balance of aesthetics and functionality makes a website successful. Users mistrust websites for the simplest reasons. It is due to the small reading size of the font or boring and outdated web design. Complex layouts and pop-up ads are other major factors to leave a website midway. Avoid these simple errors and fix them to draw more traffic to your website.
Generate a pleasing and functional web design. Care should be taken right from coding stages to web development to create a technically sound web page.
• Font color and size play a key role in attracting users; a typical red headline draws everybody’s attention to the site. Use of navy or blue font helps in creating a feeling of trust.
• Using fluid layouts deliver a responsive web page. It generally replaces the static widths with percentage based widths making them compatible for viewing on different platforms.
• Title tags take a prime role in SEO as they let the browser know what your web page is offering. Emphasize on heading tags and highlight them with the pleasing font as they speak prior to the content itself.
• For better crawling, you need a good site structure. It is obtained by incorporating site links within.
Significance of Image vocabulary: Another important factor in website design is the proper use of images. Images tend to load slower than the uploaded content. Take a step to use compressed images for optimization and make sure to add alt tags to each image. Alt tags strengthen the content relativity to images which in turn helps in making your website more accessible through search results.
Responsive design: There is a major shift in business transactions from desktops to mobiles in the past few years. Over half of the internet searches are happening over mobiles. Optimize your website to mobile friendly technology to be used on existing platforms. Use of responsive plug-ins is an effective way to make the website mobile friendly.
With Google’s recent Mobile add-on update, website’s responsive design became a crucial factor in SEO. Apparently, bounce rate is linked to the responsive design. Google analytics calculate the bounce rate and change your ranking in the search results.
Content: A fully optimized design goes useless without engaging content. Keywords have a major impact on SEO but repetitions should be avoided as it can lead to lower rankings. Incorporating meat words and updating content boost visibility in search engine results. The newer the content, the higher the ranking in Google is obtained. Strategic placement of a clear call to action message with “free” wording boosts traffic. Incorporate keywords in the URL as it matters while searching in the browser. It takes your web page to the top of search results.
Remember that your web page creates the first impression of your brand and company. Utilize the opportunity to design an effective website with engaging content to hold in the visiting consumers. Balance the site to give excellent user experience and channel web pages to increase your presence in search engines. Drive your business ahead with optimizing website design to reach your online goals.
Author’s Bio: I’m currently working as Content Manager with Webworld Experts. I have a great passion for online marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective internet marketing strategies for them. Apart from SEO & Digital Marketing, I have keen interest in Web Development, Content Marketing, Web Design Strategies and Web Application Development.